The industrial interior with sober colours and materials is given a warm glow by wood accents, plants and soft textures. The shades used in the design vary from white to light grey and highlight the striking colours of the products. The industrial look is achieved by the rough brick wall in combination with the bare concrete curves and concrete floor. The choice was also made to leave the beams made of concrete visible together with all the drainage pipes, ventilation and cabling. Some of the walls are clad with beige square tiles that give a homely feel. Throughout the shop there are various spells printed on the walls that bring a warm smile to the customers' faces.

The building is situated on a slope so that the ground floor consists of several levels. This creates a playful effect and subtly demarcates the various departments. 

On entering, customers are immediately warmly welcomed by the staff at the centrally located cash register. This forms the heart of the room and radiates warmth through the rich ambient lighting that hangs around it. The furniture has a detailed finish. The mosaic tiles in honeycomb structure fit in seamlessly with the smooth work surface. There are also some drawers at the back which can be used as displays.

At the front of the shop there is fashion for ladies that flows into the home and care department. A striking element in this environment is a dark brown vintage piece of furniture in which jewellery is displayed. Furthermore, the majority of the clothes hang on white lacquered tube racks that are attached to the ceiling. These are fitted with a wooden shelf on which homeland products or communication boards can be placed. The wooden fitting rooms on the one hand are rather playful, the fitting rooms with u-shaped rails on the other hand are rather cosy because of the textile curtains and carpets on the floor.

On the left behind the cash register, on a lower level, is the children's ward, which can be reached by a small staircase. Because this level is lower, you get an enclosed and safe feeling which makes children feel right at home. In this corner there are children's clothes, hung on the fixed white lacquered tube racks, and durable toys displayed in a plywood wall cupboard. For the fitting rooms we have chosen to make wooden houses the size of a child who will certainly have a good time there. These cubicles and the toys are an attraction for all the children who come into the shop.

To the right of the back of the shop is the men's section with a beautiful black metal spiral staircase as an accent in the room. This department distinguishes itself from the rest, because of the tougher and cooler atmosphere you immediately notice when you walk around the department. The fixed dark tube racks with their original colour also contribute to this, on which of course the clothing hangs. 

Fashion gradually turns into homeland and care products. These are displayed with the clothes so that consumers are triggered to browse further through all the items. The wooden presentation furniture exists in different shapes, sizes and finishes. In this department, products such as crockery, pots, vases, beverage cans, cookery books, cooking utensils, candles, aroma sticks, mirrors, table lamps, plants, etc.... are presented together. 

Furthermore, there are several cosy sitting areas made with a sofa, coffee tables, rug and lamps. Here, too, customers are attracted and stay a while to look at everything.

Because of the width of the range (food, clothing, interior, care, kitchen, bathroom, accessories and vintage) Sissy-Boy needs the space to come into its own.

So we can conclude that Sissy-Boy is a shop that has various aspects of experience and also thinks about sustainability. Despite the different departments in the shop, the use of materials and the return of elements in different ways and places create a beautiful whole. A cosy and warm atmosphere is also created by the use of many accents such as plants, nice quotes, mood lighting, ... Throughout the shop they have used different presentation models to present fashion to customers. They also communicate in a subtle way to the consumer which products are in promotion and what the new collection is by means of small signs on the shelves. Because it is a new building with the re-use of an old wall, you still get a relationship with the past and it is not just a modern building block. Daylight also plays a major role because it is let in on two sides, which ensures a pleasant experience of the space. Furthermore, at Sissy-Boy we place great emphasis on good service and customer-friendliness. They try to respond as consciously as possible to contemporary social trends. They do this by using social media as much as possible in addition to their website and webshop in order to stimulate customers.