The Retail Design Lab is an ever-growing knowledge centre at the Faculty of Architecture and Arts of Hasselt University. Within research group ArcK, we specifically look at how the spatial environment, the physical store in this instance, is experienced by its user, the customer. We consider this one’s perceptions but also behaviours and emotions. The research is closely intertwined with the educational programmes of the Faculty as well as the consultancy projects we work on for, and in collaboration with, the industry (retailers, designers, suppliers, cities and municipalities, etc).
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Our main goal is to improve the customer in-store experience through interventions in the store design. After all, the physical store is a means of communicating with the customer, just like all other (online) channels. We wish to help retailers, designers and consultants achieve more experience-oriented shops. To do this, we want to share as many scientific insights and as much scientific knowledge as possible in an accessible manner to any interested party. This website represents our main sharing platform when it comes to these insights.
