We provide scientific support for optimising the physical shopping experience.
Research
The Retail Design Lab is a knowledge platform of the research group Retail Design at the Faculty of Architecture & Arts of Hasselt University. We have years of experience in scientific research and since 2016 have also been making these scientific insights accessible and practically applicable through this platform.
Tools
On this website you will find all kinds of practical tools that are easy to use for retailers and (retail) designers. You will also find guidelines and tips & tricks. To better support and illustrate these, we have analysed some stores and developed them as case studies. Feel free to use these various insights to make informed (design) decisions to optimise the shopping experience!
Consultancy
We try to get our knowledge to you through as many channels as possible. We regularly give lectures, organise training sessions and work as consultants for designers and retailers, large and small. Interested, questions? Just let us know.
Be sure to check out our pages on Facebook, Instagram or Youtube, where we regularly enjoy sharing our knowledge with you. Or subscribe to our newsletter to stay informed about the things we organise.
Masterclass Retail Design
Retailers are once again paying greater attention to retail design. And rightly so. Design and a consistent shopping experience do make a difference.
As an (interior) architect, designer or consultant, this Master Class will give you a crash course in Retail Design. Underpinned by scientific insights and expertise in customer experience on the store floor, this Masterclass goes deeper into
- Session 1 | 11 March 25 | DNA & Branding: the rules of the retail game
- Session 2 | 18 March 25 | Flow and customer journey mapping
- Session 3 | March 25 | Sensory Design and Experience
- Session 4 | 1 April 25 | Digitalization, Communication and Sustainability
The sessions are a mix of theory - richly illustrated with examples - and practice.
This is the Dutch version, interested in an online English version? Register for the waiting list here: show interest