This tool prevents you from forgetting certain aspects in the design process of a physical store. Besides serving as a friendly reminder, it also offers insight into possible implications on customer perceptions.
It’s a verification tool
Use the list to check all your retail design concepts and ensure you haven’t forgotten anything. The checklist was compiled based on expert experience and consists of 5 categories: exterior, interior shell, floor space fit-out, furniture, sensory aspects and identity & communication.
These same categories are used again in our other tools