Guidelines from scientific research

Turn the possibility to reuse a building into an opportunity by building a brand and shop identity that really immerses the users into the building or site. Try to seduce your customer by focusing on authenticity. Be mindful of “Disneyfication”, though. This happens when you only focus on the positive and fairy-tale-like context of a site or its history, without adapting the DNA of the store to this. This quickly creates the feeling of a “fake”.