News
First Aid for Offline Retailing (only in Dutch)
HELP! What is going on with the shopping experience in these strange times? Do you find it difficult to adapt your physical store to the new regulations while still offering your customer a pleasant shopping experience?
KEEP CALM! The Retail Design Lab offers you First Aid Kit for Offline Retailing! We put together specific advice to give you extra support as a retailer in times of COVID-19. Download it here (only available inn Dutch).
Five years for the Retail Design Lab!
Proud of all the amazing projects we have already been able to support with our scientific advice.
Article - Designing for valuable in-store experiences: what to consider in practice
The ever-evolving retail context can be difficult to navigate both for brands and retail designers. Over the past years, the growth of online shopping and the experience economy have triggered a push to focus on generating valuable in-store experiences (Alexander and Kent 2017; Baker et al.2020). This was already proving to be a challenge before the COVID pandemic but it has become even more so since then (Meitiner 2021).
Although there is a growing body of knowledge on the concepts of value in the physical retail context (Willems et al. 2016) and in-store experiences (Bäckström and Johansson 2017; Petermans 2012), thus far there is still little research specifically looking to apply this in combination to the daily concerns and practices of retail designers.