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Retailers are once again paying greater attention to retail design. And rightly so. Design and a consistent shopping experience do make a difference.

As an (interior) architect, designer or consultant, this Master Class will give you a crash course in Retail Design. Underpinned by scientific insights and expertise in customer experience on the store floor, this Masterclass goes deeper into

• Session 1 | 11 March 25 | DNA & Branding: the rules of the retail game
• Session 2 | 18 March 25 | Flow and customer journey mapping
• Session 3 | March 25 | Sensory Design and Experience
• Session 4 | 1 April 25 | Digitalization, Communication and Sustainability

The sessions are a mix of theory - richly illustrated with examples - and practice.

This is the Dutch version, interested in an online English version? Register for the waiting list here: show interest

It's that time again, together with the SIG Design retail and service futures and Ohio State University we are organizing a (free) second online retail design fest for students worldwide! Interesting designers and discussions are scheduled. This year we have also added a global classroom where students worldwide will collaborate on the store of the future. Are you a student/teacher and would like to participate? Just drop us a line and we'll make sure you can connect.

Here is a book that brings together into one story all the accumulated knowledge, activities, research and education accumulated through years of research and practical experience in retail design. The content of this book combines the worlds of practice, research and education. Indeed, on one hand, it summarizes the insights acquired through practice-oriented research in the retail design field. This research was done through various projects and doctorates but also through consultancy services. On the other hand, the book also integrates tools and models tested and applied in retail design education. The continuous flow of knowledge shared and the basis for the book’s content and structure are thus clearly anchored in the interaction between practice, research and education. We are extremely proud that the book has received the GPRC label (double-blind peer reviewed).

November 14 is a high day for students with a passion for retail design! We have as many as 11 speakers from around the world coming to share their passion and knowledge with our students. It will be a real online party!